The proposal for innovative digital multimedia and graphic design company, Afrikings sought to create a building of breathable volumes and a bold, graphic architectural language. The new head office is to be constructed in Midrand, on a site dominated by indigenous Highveld grass. The architecture complements the stark landscape by employing an architecture based around strong concrete forms, with its materiality contrasting the dense grassland, through its general simplicity.

The interesting form of the building is a direct result of strict planning restrictions, its gentle forms subtly curve, while strong walls contrast, intersect and divide. Central to the design is a large volume which transcends all levels; the purpose of the shared volume is to create a strong core of functional overlap and transparency, where the building’s various elements combine in one cohesive area. The central volume also acts as a light well, beaming natural light into the building; here the building becomes one with its environment, as large windows pull the grassy landscape into the volume.

The building also has a strong public arrival space, which intersects with the core, greeting visitors with a light, voluminous atrium space; here advertising makes its impact, as this space is designed for the gathering and movement of staff and visitors. The cafeteria in the building is designed in a similar manner to the atrium, as a place of informal meeting opportunities.

The Afrikings building is to be an iconic landmark with the company’s branding is incorporated into the building’s envelope. The building is modern, strong and designed on principals of honest materiality, architectural simplicity and an enhanced, natural working environment.